Has Your Nonprofit Kept Pace With Analytics About Charities?

Blog Layout

Has Your Nonprofit Kept Pace With Analytics About Charities?

Ellen Stone

As we near the giving season, I have seen several blog posts and news articles on how to “give smarter” or comparing the “best and worst charities.” In these days of analytics, there are many ways that nonprofit organizations are compared to one another as donors try to identify the best organizations in which to invest their philanthropic dollars. As you begin to prepare your giving appeals, these articles focus on a few common themes that will help nonprofit organizations stand out to donors:

1.Return on Investment – What percentage of donated funds go to the organization mission vs. fundraising and administration? We all recognize that administrative and fundraising costs are part of running a nonprofit organization, but when these costs exceed 35% of the organization budget, donors begin to wonder if the organization is using their dollars effectively. The BBB Wise Giving Alliance requires charities to spend at least 65% of their total expenses on program expenses in order to receive accreditation. Some funders cap administrative and fundraising expenses at 30%. Be aware of your cost allocations. If some of the costs under “administration” are actually “program expenses,” move them into the “program” category. Accurately tracking where every staff member spends his/her time may require more time and effort, but it is worthwhile.

Additionally, research other nonprofits in your category. Check out their budgets, their program offerings, how many they serve, and their fundraising and administrative cost percentages. If your organization’s numbers are dramatically different, be prepared to explain why—or to adjust accordingly.

2. Make the case for your organization using more than just numbers. What are the positive outcomes your nonprofit organization is providing to your community? It is more than serving 200,000 meals at a soup kitchen, finding jobs for 200 people, or finding homes for 5,000 pets. There are stories behind those people, families, or pets. Tie your numbers to impactful stories that drive home the outcome of donating to your organization. How did finding a job make a difference for a single individual or family? What was the cost of finding that one job? Tie together the data points so donors understand how their gift will make an impact at your organization.

3. Check your organization’s status on the various charity watchdog pages (three are listed in the “best and worst charities” article). If one of the watchdog pages has listed a concern about your organization that you believe is inaccurate, contact them with the correct information. If your organization is not listed on Charity Navigator or GuideStar, set up your profile before sending out your holiday appeal.

The giving season is the biggest donation period of the year for nonprofit organizations. Make the most of this opportunity by telling your story effectively and ensuring that donors are confident their gifts will make an impact on those you serve.

< Older Post

Newer Post >

Whimsical Wisdom: Grant Writing Storytelling with a Voice for Change

By By: Valarie Bostic • June 13, 2024

Every child has a hero, someone who inspired vision in them, someone they aspired to be like. For me, as a little girl, I had two heroes- Benjamin Franklin and Dr. Seuss. Although from different times and disciplines, they both taught me invaluable lessons I still use today. Despite their different fields of expertise - Franklin in politics, science, and invention, and Dr. Seuss in children's literature - they both left a lasting legacy that continues to shape and inspire generations. Both were unique influential philosophers who found purpose and fulfillment through connections to others. From the wisdom of “Poor Richards Almanac” to the lyrical ingenuity of “Oh The Places You Will Go,” both Franklin and Seuss were storytellers with a voice for change. Their words made me think and encouraged me to dream. At eight years old, I knew I also wanted to write and tell stories that would encourage people and change the world. It's fascinating how childhood aspirations can pave the way for unexpected yet fulfilling careers. Little did I know that this passion would one day lead me to a successful career in grant writing. Inspired by the works of two literary giants, I found myself drawn to a path of advocacy and change. So, after a successful 25-year career in non-profit Executive leadership, I was given the opportunity to join the Pathways to Growth Team as a grant writer. Pathways has been a leader in the non-profit consulting arena for many years so to be able to work with the best of the best has been a privilege! To me, grant writing is a harmonious blend of science and art, where data-driven methodology meets creative expression to produce persuasive and impactful proposals. Sounds impressive, right? So, what did I learn about grant writing from these two? For that, I will start with good ole Ben.

Maximizing Grant Impact: Strategies for Effective Program Implementation

By Marcia Wynn, PhD • April 29, 2024

Securing a grant represents a monumental achievement for any entity or individual striving to confront societal challenges or propel constructive transformations forward. It signifies a crucial step toward making a tangible impact and fostering positive change within communities. While obtaining a grant marks a substantial milestone, the true impact transcends mere acquisition; it hinges on the adept execution of the proposed program or project. Effectively implementing the envisioned initiatives is where the transformative potential of the grant truly manifests. Maximizing the impact of a grant necessitates a meticulous approach, characterized by thorough planning, strategic execution, and continuous evaluation. This comprehensive process ensures that resources are allocated judiciously and utilized optimally, ultimately leading to the attainment of desired outcomes. Below are eight fundamental strategies essential for the effective implementation of programs, designed to unlock the full potential and maximize the impact of grants. These strategies serve as guiding principles, shaping the trajectory of grant-funded initiatives toward meaningful and sustainable outcomes.

Board Giving and Grant Success – A Vital Link

By Jule Colvin • July 14, 2021

It is a very competitive grant world out there, so be sure you understand the vital link between board giving and grant success.

Everything Rises and Falls on Leadership

By Jule Colvin • May 5, 2021

As the leader of your nonprofit, your leadership abilities are crucial for the welfare of your staff, volunteers, and the community you serve.

Tell Your Nonprofit’s Story by Wagging Your Own Tail

By Carla Wright • March 2, 2021

To quote my Aunt Babe (age 93), “It’s a poor dog that won’t wag its own tail.” This gives you permission to share positive observations about yourself.

Efficient Productivity for Grant Seeking – Part II

By Kari Cronbaugh-Auld MSW, GPC • February 17, 2021

his article is a continuation of a blog we posted two weeks ago on efficient productivity in grant seeking. Here is a recap of the first five steps: 1) Manage your Energy, Not Your Time, 2) Be Your Own Coach or Find A Trusted Coach, 3) Read About Productivity, 4) Set Goals. Let’s continue with #5…

Efficient Productivity for Grant Seeking – Part 1

By Kari Cronbaugh-Auld MSW, GPC • January 29, 2021

Some of us are wired to organize and seek out efficient productivity. Some of us are not, but no judgment here! The good news is that regardless of how easy it is for you to stay organized and have efficient productivity on a daily basis, there are some tried and true steps that will help you stay on track and meet your grant goals.